The upside of social media is enormous and a few simple steps can help manage associated risks. When you consider hiring a social media consultant make sure they also have a basic understanding of risk and clear strategies in place to manage risk. While every consultant wants your business many of them will tout the benefits of social media but shy away from the serious public relations risks involved.

On-page optimization, of course, has to do with what is on the page itself, such as the page content, header tags, title tag, meta description, the anchor texts of the various links, and the attributes for the title and Alt. In the page content, you try to incorporate the targeted keywords as naturally as possible into the body of the text. You may also include the keywords in the title and header tags but be careful not to overdo it.

Because of the dependence of algorithms on both on-page and off-page factors, SEO strategies have two components: on-page optimization and off-page optimization. With off-page optimization, the goal is to increase inbound links as a way to increase link popularity. These links are often obtained from press releases, reciprocal links, articles, and web directories.